Originally from Russia, living and working in China since 1999. Fluent in Russian, English, Chinese, and Portuguese.

Graduated from the Faculty of International Trade at North-East Normal University of China.

Since 2004 founded and developed numerous online-projects about China.


Media + E-commerce

Alex was engaged in marketing and product launch of AliExpress and Tmall (Alibaba Group) in Russia. He has been actively advising clients on large, complex situations in China, such companies as the Russian State Nuclear Energy Corporation RosAtom, Aeroflot Airlines, ChinaWindow Consulting Group, logistics companies Azkar (Spain) & Venta (Russia), VC fund Scopia Capital (US), software company AppLifto, Displair, and many others.

Alex is an editor-in-chief at Magazeta, a popular online media about China, and co-founder of award-winning podcast on China's recent events, Laowaicast, and many more.


Since 2017: CEO at RUNUO Communications. Online marketing, brand localization and new media consulting in China.

2014—2017. Marketing Expert at Alibaba Group (AliExpress, Tmall).

2013—2014. Independent internet expert on China. Author of the "Sinetology" project (articles about Chinese internet and marketing).

2012—2013. Country Manager (China) at Aviasales.ru (JetRadar).

2010—2012. Co-founder (CTO) of SinoCenter.


Services & Expertise

  • New product launch in China
  • Brand localization
  • Marketing research
  • Market and competitors analysis
  • Strategy development
  • PR & GR in China
  • Media consulting
  • Chinese website and app development
  • Promotion in Chinese internet and digital-marketing
  • SMM & WeChat promotions
  • SEO & SEM in Chinese search engines
  • Media buy & KOL-marketing in China
  • E-commerce in China: sales channel development
  • Online travel industry consulting
  • Headhunting in China
  • Large contact network and connections with managers in Chinese e-commerce, startup, and media

Request a consultation

+86 15867134387





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